November 22, 2025
When you trust a roofing company with your home, you’re not just buying shingles, nails, and labor. You’re trusting someone with your sanctuary — the place that protects your family, your memories, and everything that matters most.
At United Roofing, that responsibility is at the center of everything we do. It’s why we created The Royal Podcast, and it’s why our very first episode breaks down the philosophy that guides our team every single day: The Royal Treatment.
This isn’t a slogan. It’s a standard. A mindset. A promise.
In this article, we’ll unpack what the Royal Treatment truly means — for our team, our homeowners, and our community.
Inside United Roofing, the “Royal Treatment” is much more than a marketing phrase.
It’s our operational blueprint, built on the belief that people come first, roofing second.
Every homeowner who calls us is trusting us with something priceless : their home. So our job isn’t just to install a great roof. It’s to offer clarity, care, and complete peace of mind from the very first hello to the final cleanup.
Our founder, Ronald Lamy, says it best:
“The roof is just the beginning. The real product is peace of mind.”
That belief shapes everything we do, from training and communication to jobsite management and post-installation follow-up.
The Royal Treatment is built on four core pillars. Each one represents a different part of the homeowner experience, and together they ensure premium service from start to finish.
A roofing project can be stressful — but it shouldn’t be.
The Royal Experience means every homeowner is treated with red-carpet service:
It’s hospitality-level service applied to roofing.
This pillar is about craftsmanship and safety.
We don’t build roofs to code — we build beyond code.
We use CertainTeed roofing materials, enforced installation standards, and rigorous quality checks to ensure every roof is built to last for decades.
Premium Protection isn’t about selling a product.
It’s about keeping families safe.
Roofing can be overwhelming — especially when insurance is involved.
So we guide homeowners through:
Our goal is not just to fix a roof.
It’s to make homeowners feel informed and supported every step of the way.
With more than 20 years of experience and deep roots in the community, United Roofing is built on trust, stability, and integrity.
We’re not just contractors — we’re neighbors.
We’re here for the long haul.
Sometimes, the Royal Treatment shows up in the moments that matter most.
After a major storm hit Myrtle Beach, a homeowner named Sarah called our team in a panic. Rain was coming, water was already dripping into her attic, and none of the five roofing companies she contacted had responded.
Then she reached us.
One of our United Elites, Juan, rearranged his evening and drove to her home immediately.
He climbed up, identified two critical leaks, and sealed them before the next downpour, saving her from thousands of dollars in damage.
But he didn’t stop there.
He sat at her kitchen table and helped her sort the documents needed for her insurance claim.
Later, Sarah said:
“You didn’t just fix my roof. You restored my peace of mind.”
That’s the Royal Treatment.
At United Roofing, every team member is more than an installer or staff member, they’re a United Elite.
That title is earned, and it means:
One of our roofing experts, Mark, once said:
“I used to think my job was to install shingles. Now I realize my job is to deliver peace of mind — and the shingles are just how I do it.”
That’s the shift: from task to purpose.
A United Roofing crew doesn’t “just show up.”
They show up with a purpose.
Your project is managed with care, communication, and professionalism from the moment we arrive:
That’s what happens when excellence is your standard, not your goal.
If we had to define the Royal Treatment in one idea, it would be this:
The Royal Treatment is how you show up: with integrity, care, and consistency in every moment.
Because when people feel valued, they trust you.
And when they trust you, you build more than a roof.
You build a relationship that lasts.
Listen to the full conversation on Spotify or YouTube.
Experience the Royal Treatment for yourself.
Fast scheduling. Clear communication. Total peace of mind.
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